News


March 2010 – Roadmap provides market development analysis and research for a range of innovative nutrition products for Nutri Up.

February 2010 – Invatia commissions Roadmap to work on the brand and marketing planning for Olei, a new gourmet extra virgin olive oil.

November 2009 – Roadmap supports vocational training with a communications research and planning project for the Department of Education.

September 2009 – Roadmap is contracted by the Galician government to consult on improvements to an important social services program.


Analysis


Study finds little online for ‘nenos Galegos’ See Analysis

From Browsing to Booking: Converting Tourism Website Visitors See Analysis

Street to Wardrobe: Young Spaniards’ fashion shopping experience See Analysis

‘White Noise’: Spanish youth, the media and communications See Analysis


Links


Organisations in Spain

Links Selection... Market Research Association of Spain AEDEMO Media Research Association (Spain) AIMC National Statistics Institute of Spain Media Agencies Association (Spain) Association of Spanish Advertising Agencies Association of Direct Marketing and Interactive Agencies (Spain) Spanish Ecommerce Association Mobile Marketing Association Spain Interactive Advertising Bureau - Spain Spanish Internet Users Association

Organisations around the World

Links Selection... World Society of Opinion and Market Research ESOMAR Eurostat - European Union Statistical Service Online Publishers Association Europe European Online Advertising Association Interactive Advertising Bureau - Europe World Tourism Organisation

Marketing, Advertising and Media

Links Selection... Brand Channel Brand Republic Mediaweek Strategy+Business McKinsey Quarterly Knowledge@Wharton Tilburg University Marketing Resources Core77 Design Resource Agenda Inc. Live Feed TravelDailyNews

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