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Roadmap Europa designs and delivers innovative research solutions to bring our clients closer to their customers and stakeholders. We dedicate ourselves to understanding specific market segments and the key customer experiences of each segment.

The following table summarises the types of studies and techniques we employ.
Market Research
 

Client Needs and Our Solutions

Manage Quality and the Customer Experience

  • Customer satisfaction studies

  • Customer experience mapping

  • Best practice reviews
Understand the Market and Product

  • Usage and attitude studies

  • Customer segmentation

  • Competitive benchmarking

  • Product development
Evaluate Communications

  • Brand planning and communication development

  • Advertising pre and post testing
 

Our Techniques

Qualitative Research

  • Focus groups and workshops

  • Depth and ethnographic interviews

  • Website evaluations

  • Usability testing

Quantitative Research

  • Online surveys

  • Telephone or face to face surveys

Analysis

  • Desk research, data analysis

  • Expert Reviews: Best Practice, Benchmarking, Design & Usability


We are skilled at developing research and communication programs targeting ‘hard to reach’ people such as youth, professionals, business decision makers, international tourists and high income households.

To learn more contact us at contactar info@roadmapeu.com
 

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